| HOST 259 is a study of modern marketing techniques and concepts for the tourism industry that focuses on the unique challenges inherent in the production and marketing of intangible products and services. Tourism Marketing will explore each phase of a marketing plan to involve students in the application of topics such as: macro-environmental trends, consumer behavior, brand development, pricing approaches, and promotional strategies. |
Class Details
Credits: 4
Prereq: A grade of C or higher in HOST 101., Coreq: -
Courses: HOSPITALITY and TOURISM (HOST)
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